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BERING

Bering takes the next step in Switzerland The Danish brand Bering, based in Aabenraa, was founded in 2010 by Michael Witt Johansen, Lars Gram-Skjønnemann and René Gross Kaerskov. With convincing collections and a versatile trade fair presence with annual appearances at the Inhorgenta Munich and until 2019 at Baselworld, Bering has grown continuously. In the last two years Bering has supported Switzerland with its own sales force, and the cooperation with Heno now marks a new stage: "The development to date and the steadily growing demand in the Swiss market are so positive that we are ready to take the next step towards expansion. The special market requirements can be met much more effectively by a highly competent company like Heno SA, which is established in Switzerland. The company has the necessary experience and market knowledge and has been working successfully in Switzerland for many years. We look forward to working with them," says John Gorissen, Bering's brand manager for the Asia-Pacific, Latin America, Canada, UK, Austria and Switzerland regions.